The period from the 70s to the 80s has witnessed significant changes to the world music scene in particular and rock music in general. This has contributed to a marked influence on the subcultures that follow it, of which fashion is a prime example. Following the previous installment, let's RockPassion explore the differences in rockers' costumes from 1970-1980.
The early 70s were marked by the decline of light music
The first was the disbandment of The Beatles when the tatkuink clothing four members decided to split up to pursue their own singing careers. Then big names like Jimi Hendrix or Jim Morrison died suddenly. This decline was transformed into new genres of music such as punk, progressive, hard rock or heavy metal.
In the genre of hard rock and heavy metal
besides big names like Led Zeppelin or Rolling stone, other up-and-coming bands like Alice Cooper, Judas Priest, Kiss, Queen, Van Halen, Motorhead... also gradually grew up and had voice in the music market. It can be said that the fashion trend at this time is no longer the prevailing time of the hippie style. Instead, there is a trend of emphasizing the strong, solid and masculine through the performance outfits. The choice is mostly jeans with a belt with a big face, sometimes tight pants like a circus performer; long or short sleeve t-shirts in contrasting primary colors such as black or white. Many rockers have a preference for being bare-chested when performing or wearing thin shirts to keep their chests open (Van Halen, Freddie Mercury).

The band KISS is perhaps even more special through their outfits
Pursuing hard rock and heavy metal music, KISS has brought strange ways. The tight-fitting black outfits, along with the shiny silver accessories such as chains and spikes, made them look like viking clothings warriors from another planet. The hair is long and messy, even tied up with a very personality. Faces made up like clowns in a circus with black chalk lines look very popular. This makeup is also considered by many to be an imitation of Japanese stage makeup. Indeed, this somewhat bizarre style had a great impact on the audience at that time. It became a trend to imitate the style of the band among young people for a very long time.
Equally weird as KISS, Alice Cooper (Alice Cooper band) also has a horror style of dress and makeup, always sticking to dark colors and creepy gore images. The clothes he chooses conjure up the image of a gentleman who is quite polite but confused and crazy with black eyes drawn like eyebrows, a messy head like a person in a mental hospital.